Dreamforce is right around the corner and seems to be on everybody’s mind. With hundreds of breakout sessions and over 65,000 attendees, how can it not be the topic of conversation? As I’m talking with colleagues and customers about Dreamforce I keep getting asked over and over, “what can I do to maximize my time at Dreamforce?”
Everyone wants to get the most out of their days in San Francisco. But one of the most helpful tips I have discovered after 10 years of attending Dreamforce is that companies must better utilize the weeks leading up to the conference. Instead of only focusing on your agenda, take a moment now to step back and ask yourself:
- How is my company as a whole preparing themselves to move to the social enterprise?
- What are my peers doing to move them to the social enterprise that I’m not and what impact is it having?
Through the adoption of the social enterprise, you can streamline and enhance nearly every part of your company. From marketing, sales and customer support to product development and human resources, there are endless possibilities. So where does your organization stand today, and what progress do you need to make in the next year?
To help answer that question, I suggest you take a good look at your organization, what your goals are for moving to the social enterprise and what you will do when you get there. You might be surprised at what you find. Conducting a brief discovery and planning process prior to attending will help you make sense of what the social enterprise means for you and your overall strategy, and will help you identify where to focus your time and your team’s resources while at Dreamforce. We have been conducting this simple exercise with our clients for years and have heard how it helps them gain insight into the steps to take, both short and long term and helps them better plan for Dreamforce and their move to the social enterprise.
If you would like to learn more about the simple direction we give our clients when conducting a social audit, reach out to us directly at SocialAudit@cloudsherpas.com or visit booth 528 at Dreamforce.